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Evidence Guide: BSBADV603B - Manage advertising production

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBADV603B - Manage advertising production

What evidence can you provide to prove your understanding of each of the following citeria?

Plan the production process for advertisements

  1. Confirm the timing and budgetary requirements for creative and production work
  2. Assess the creative brief and identify factors that influence the production process
  3. Investigate and determine production processes to suit the advertising brief, creative work and the advertising medium
  4. Determine the specifications to suit both the advertisement and production process
  5. Schedule pre-production work to meet production and post-production requirements
  6. Plan a production schedule to meet the requirements of the advertising brief and media plan
Confirm the timing and budgetary requirements for creative and production work

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess the creative brief and identify factors that influence the production process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate and determine production processes to suit the advertising brief, creative work and the advertising medium

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine the specifications to suit both the advertisement and production process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Schedule pre-production work to meet production and post-production requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan a production schedule to meet the requirements of the advertising brief and media plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and select suppliers

  1. Identify suppliers for each element in the production process
  2. Assess suppliers in terms of their expertise and capacity to meet production, budget and schedule requirements
  3. Base choice of suppliers on merit and value for money and their capacity to meet legal and ethical requirements
  4. Brief and gain agreement from suppliers on the production, schedule and process requirements
Identify suppliers for each element in the production process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess suppliers in terms of their expertise and capacity to meet production, budget and schedule requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Base choice of suppliers on merit and value for money and their capacity to meet legal and ethical requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Brief and gain agreement from suppliers on the production, schedule and process requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Direct the advertising production process

  1. Integrate the management of all aspects of the production process to meet the requirements of the advertising brief and schedule
  2. Involve creative specialists in the production process to solve creative problems and to advise on creative changes to ensure the resulting advertisement is consistent with the objectives and positioning for the product or service
  3. Ensure the outputs from the production process meet the requirements of the production schedule, creative brief and media plan and meet legal and ethical requirements
Integrate the management of all aspects of the production process to meet the requirements of the advertising brief and schedule

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Involve creative specialists in the production process to solve creative problems and to advise on creative changes to ensure the resulting advertisement is consistent with the objectives and positioning for the product or service

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure the outputs from the production process meet the requirements of the production schedule, creative brief and media plan and meet legal and ethical requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate advertising production

  1. Evaluate the quality and cost-effectiveness of the production processes and report against the requirements of the creative brief
  2. Ensure evaluation processes are valid and measure quality against the standards established in the creative brief
  3. Evaluate the final advertisement in relation to the requirements of the creative brief
Evaluate the quality and cost-effectiveness of the production processes and report against the requirements of the creative brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure evaluation processes are valid and measure quality against the standards established in the creative brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate the final advertisement in relation to the requirements of the creative brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

planning, directing, monitoring and evaluating the production of at least two advertisements, including:

one electronic advertisement

one print advertisement.

Context of and specific resources for assessment

Assessment must ensure:

access to an actual workplace or simulated environment

access to office equipment and resources

access to production facilities

access to advertising and creative briefs, and media plans.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

analysis of responses to case studies and scenarios

assessment of reports detailing production activities

demonstration of production techniques to develop a print and electronic advertisement

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

observation of presentations of advertisements produced

oral or written questioning to assess knowledge of advertising and creative briefs, and media plans

review of evaluation of final advertisement in relation to the requirements of the creative brief.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

other advertising units.

Required Skills and Knowledge

Required skills

communication skills to question, clarify and report when managing advertising production

literacy skills to interpret production requirements and supplier profiles

numeracy skills to develop budgets and schedules

organisational and time management skills to prepare a production plan

project management skills to direct and monitor suppliers

technology skills to operate office and production equipment used in development of advertisements.

Required knowledge

organisational budget, product and/or services

contents of the advertising and creative briefs, and media plans

printing, television, film and video production process

legal and ethical requirements of the advertising industry

identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations, codes of practice and national standards, such as:

anti-discrimination legislation

consumer protection laws

copyright legislation

ethical principles

fair trading laws

privacy laws

Trades Practices Act

how to use software and operate equipment used in advertising production processes.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Factors that influence the production process may include:

budget

central idea

creative concept

image factors

timeframe

Production processes may include:

print production processes such as:

computer software programs

desktop publishing

flexography

inkjet printing

letterpress

offset lithography

pre-print production processes

rotogravure

silk screen

electronic production processes such as:

film

live recording

podcasting

sound recording

streaming

video

websites

Specifications may include:

art reproduction

aspect ratio

colour register/s

colour reproduction:

colour separation

composition

computerised colour reproduction

film

halftones

line art

photography

process colour

screens

spot colour

typesetting

video

Media may include:

cinema

internet

out of home

radio

television

Pre-production work may include:

receipt and review of advertising copy

receipt of visual elements and layout

rehearsals

scripts

set construction

storyboards

Production schedule may include:

film or video shooting

pre-production work

production work

post-production work

sound recording

Legal and ethical requirements may include:

codes of practice such as those issued by:

Advertising Federation of Australia

Australian Communications and Media Authority

Australian Competition and Consumer Commission

Australian Performing Right Association

Commercial Radio Australia

Free TV Australia

cultural expectations and influences

ethical principles

legislation

policies and guidelines

regulations

social responsibilities such as protection of children, environmental issues

societal expectations